Fake News and Understanding of Pakistani Millennial - (Pages 32-37)

Wajid Zulqarnain, Amna Zareef and Naveed Ullah Hashmi

Media Sciences Department, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad, Pakistan

DOI: https://doi.org/10.31907/2617-121X.2018.02.01.4

Abstract: The mushroomed growth and usage of social media have benefitted the world in many ways on the other hand it has also given rise to many issues. Fake news and its extensive spread is one of the problem, world is tackling at this time. Fake news is a kind of deception that purposely integrates to affect masses and create panic, which is fabricated too have aim to instill a false sense of truth in the users mind. This paper provides a conceptual overview of fake news on social media, expanding and illustrating the unique characteristics of fake news in Pakistan. A survey is conducted from university Millennial from the capital city of Islamabad. Results showed that use of social media is increasing day by day amongst young generation of Pakistan and becoming main source of information for them. In this scenario the rate at which such false news are penetrating social media and the internet is distressing, as most of the students claim to often witness fake news on social media. Social media personalities, celebrities and political representatives should make efforts in creating awareness regard fake news, so that our nation stay safe from the hazardous effects and panic created from social media.

Keywords: Social Media, Fake News, Pakistan, Millennial.