Strategies and Means of Presenting a Crisis Event in Modern Media - (Pages 9-15)
Abstract: The article deals with an analysis of media reports covering Malaysia Airlines flight MH17 crash in 2014. Russian and American media (CNN and RT news channels) giving significantly different portrayal of the incident have been chosen for the research for the purpose of comparing strategies of communication used and analyzing language means.
The strategies of responsibility attribution (substrategy of attack), transcendence, concern, and casting the actors are relied on by CNN journalists when presenting the MH17 crash, whereas the strategies of responsibility attribution (substrategies of distance, denial and shifting the blame), transcendence, and concern are used in the RT coverage.
Keywords: Malaysia Airlines MH17, media report, crisis event, event image, communication strategy.